familiarization with methods and techniques of mind-sway as a means of subverting willful, external and non-evidence-based coercion and conversion.
A Master Class In Persuasion
This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence.
The Science of Persuasion
On May 1, 1969, Fred Rogers, host of the (then) recently nationally syndicated children's television series, Mister Rogers' Neighborhood testified before the Senate Committee on Commerce Subcommittee on Communications to defend $20 million in federal funding proposed for the newly formed non-profit Corporation for Public Broadcasting, which was at risk of being reduced to $10 million. Subcommittee chairman, Senator John Pastore (D-RI), unfamiliar with Fred Rogers, is initially abrasive toward him. Over the course of Rogers' 6 minutes of testimony, Pastore's demeanor gradually transitions to one of awe and admiration as Rogers speaks.
Pastore grants the $20 million in funding on the spot, which eventually ends up being $22 million.