persuasion

familiarization with methods and techniques of mind-sway as a means of subverting willful, external and non-evidence-based coercion and conversion.

Blaise Pascal

To Tell Someone They’re Wrong, First Tell Them They’re Right

A philosopher’s 350-year-old trick to get people to change their minds is now backed up by psychologists.

Quartz    Olivia Goldhill

When we wish to correct with advantage, and to show another that he errs, we must notice from what side he views the matter, for on that side it is usually true, and admit that truth to him, but reveal to him the side on which it is false.

The Science of Persuasion

A Master Class In Persuasion

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence.

On May 1, 1969, Fred Rogers, host of the (then) recently nationally syndicated children's television series, Mister Rogers' Neighborhood testified before the Senate Committee on Commerce Subcommittee on Communications to defend $20 million in federal funding proposed for the newly formed non-profit Corporation for Public Broadcasting, which was at risk of being reduced to $10 million. Subcommittee chairman, Senator John Pastore (D-RI), unfamiliar with Pastore, is initially abrasive toward him. Over the course of Rogers' 6 minutes of testimony, Pastore's demeanor gradually transitions to one of awe and admiration as Rogers speaks.

 

Pastore grants the $20 million in funding on the spot, which eventually ends up being $22 million.

 

Link to the full original video